J Drugs Dermatol. 2023 Jul 01. 22(7): 678-684
BACKGROUND: There is a lack of diversity in dermatology regarding skin of color-related content. This has negative implications for patients of color and continues to be a hurdle to providing proper care to these patient populations. As patients increasingly look to the internet as a resource to gain insight on dermatologic conditions and potential treatment options, the information presented must be accurate and informational. The goals of this study included identifying and analyzing skin of color-related dermatology content found on YouTube, characterizing the content creators, and comparing board-certified dermatologists’ content to that created by other YouTubers.
METHODS: A total of 23 dermatology terms associated with skin of color were searched on YouTube. The top 9 relevant videos for each search term were analyzed for views, comments, likes, and content creator classification. Each video was also labeled as being promotional or educational. The content creator and the content subject were also analyzed. Content created by board-certified dermatologists as well as physicians was then compared to content created by non-physicians. Statistical comparison was done using Mann-Whitney U tests and Pearson’s Chi-squared test where appropriate.
RESULTS: The most popular search term was dandruff while the least popular search terms were dermatosis papulose nigra, eczema, and central centrifugal cicatricial alopecia. Of the total 207 videos analyzed (Figure 1), the majority of video profiles consisted of medical interest groups (77, 37.2%), whereas the majority of video subjects consisted of board-certified dermatologists (50, 24.2%). In contrast, the least common video profiles belonged to patients (2, 1%), and the least common video subjects were news media (2, 1%). When comparing board-certified dermatologists to all other classifications of content creators, there was a significant difference in views, comments, and likes (views P=0.0477, comments P=0.0324, likes P=0.0203). When comparing all physicians to all other content creators, there was a similar trend (views P=0.0009, comments P<0.0001, likes P<0.0001). Physicians were significantly less likely to include promotional content in their videos when compared to other content creators (P=0.0170).
CONCLUSION: Although skin of color-related dermatology content on YouTube is primarily educational, board-certified dermatologists are underrepresented as content creators on YouTube. It is pertinent that physicians continue to make content on YouTube and other social media platforms so that patients can have access to accurate yet salient information about their conditions. Patel J, Braswell AC, Jiminez VS, et al. Exploration of skin of color dermatology content on YouTube. J Drugs Dermatol. 2023;22(7):678-684. doi:10.36849/JDD.6995.